When I joined this agency, I thought a name that sounded like a dinosaur (Thunderfoot) was as good as it could get. Imagine my surprise when it was announced that the agency would be rebranding to Terra — same pronunciation, no relation (so they say). After meeting with senior leadership to hear their thoughts for the new brand’s voice and values, I got to it. Myself and an incredibly talented team of web developers spent three weeks collaborating in Figma, synergistically crafting copy and UX for the primary site pages, 20 SEO-optimized service pages, 15 case studies, and several inaugural blog posts. I was honored to be entrusted with defining the voice of the agency and am incredibly proud of this project. If you want to learn more about the rebrand process as a whole, you can read about it from my perspective in DeMagSign, an international design publication, here.