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Thought Leadership

SEI, an award-winning national consulting firm, has found growing success in thought leadership marketing. Building on insights provided by the client, I ideated, drafted, and built a weekly 800-word email newsletter (then its even more successful successor, a LinkedIn Newsletter) providing fresh insights on people operations, digital transformation, and big business happenings from the perspective of one of the firm’s executives. You can check out the backlog here.

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Bragging Rights

  • Authored 100 editions of a weekly newsletter that garnered 15,000 email clicks and over 60,000 LinkedIn Newsletter views 

  • Multiple features in Forbes Expert Panel publications

  • Reported a 9.5% average engagement rate on LinkedIn posts following the implementation of new strategies, tripling AER over the previous quarter

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Organic & Paid Social

Taking the lead on social media marketing, I was the primary copywriter for multiple paid media campaigns supporting sales, lead generation, and talent acquisition. I also designed and oversaw the execution of new scalable content development strategies that leveraged real employee voices, translated existing long-form articles into fresh social-first content, and increased organic traffic to the company site.

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Social-First Thought Leadership

Brand

SEI

Project

thought leadership, social media marketing

Contribution

copy, campaign development

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