Bring in the Ringer
The time is 2:42pm. I’m nearly ready to log off and enjoy a sunny Friday when I get an urgent Slack from the agency’s managing partner: Hey have you logged off yet? Need you for something urgent. I hop on a call to see the Agency Operations Director, Head of People Operations, and the MP all waiting for me. As most people would, I assume I’m being fired. What I’m told instead, though, was that a new client — one with a lot of potential for growth — was disappointed by the work they’d seen so far. They’d given us the weekend to come up with an entirely new messaging pitch. Something bigger and bolder and much more creative. “I’m happy to do it,” I told the partner. “I just need to know one thing: Are you saying you’re bringing in the ringer?”
“I’m bringing in the ringer,” he said.
Bragging Rights
-
Led GTM brand strategy
-
Ideated and wrote copy for landing pages, inaugural paid media campaign, and organic content
-
Officially named the agency ringer
-
Success of the pilot project led to a new contract with increased scope
Campaign Launch
After a crash course on the client and review of the rejected pitches, I sat down to come up with the most creative, sharp, and innovative ad copy any AI-powered recruitment software had ever seen — in just 48 hours. This was my Don Draper moment. On Monday, I pitched multiple sets of new copy to a team of reinvigorated clients, who gave us the green light to move forward. Alongside the ads, I worked with an innovative UI designer on the campaign’s landing page. We launched the brand’s inaugural campaign within two weeks, and delivered a calendar of organic social content for company leadership to promote the new offering.
Launching a Universe of Talent
Brand
Nebula
Project
brand development, launch campaign, website
Contribution
development of brand voice, website copy