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A Grand Slam Client

Rev Clinics is a Massachusetts-based seed-to-sale cannabis company with retail storefronts and over a dozen proprietary wholesale brands. When the client realized how great it was to have a dedicated social media guru, the account quickly grew from 3 Instagram accounts to a portfolio of 7 multi-platform brands, including celebrity brand Papi Cann, created in collaboration with NBA Hall of Famer David Ortiz.

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Bragging Rights

  • Managed socials for a celebrity brand that did $1.4M in sales in its first week

  • Led development and launch of 4 new consumer brands’ socials

  • Developed, implemented, and oversaw an influencer marketing program

  • Contributions to the account directly contributed to multiple scope increases

  • Juggled daily management of 6 social accounts under a single client

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Influencer Marketing

Cannabis brands aren’t allowed to leverage traditional paid media on Meta platforms. As an alternative, I outlined and pitched an influencer marketing program drawing on members of Boston’s local cannabis community. I recruited content creators, drew up contracts, and oversaw the program from developing creative briefs to capturing ROI for a rotation of five influencers.

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High Times in Social Media Marketing

Brand

Rev Clinics

Project

social media marketing

Contribution

the whole shebang

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