AARP Partnership
Luna is the fastest-growing physical therapy provider in the country, bringing at-home care to over 50,000 patients across 50 markets in 27 states. In 2023, the industry-leading startup announced a partnership with AARP, becoming the only provider of at-home PT endorsed for the organization's 38 million members. The launch and awareness campaigns included a series of new ads across Meta platforms as well as co-branded collateral for AARP's newsletters, emails, mailers, and online member publications.

Bragging Rights
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Copywriting appeared in print and digital campaigns for AARP's 38 million members
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Supported the recruitment of hundreds of physical therapists
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Luna was named on Fast Company's list of the World's Most Innovative Companies of 2024

Helping PTs Own Their Future
Alongside expanding Luna's patient base, we powered the fast-growing brand's talent acquisition efforts with ongoing ad campaigns, multi-pronged SEO strategies, and copywriting and creative strategy for email marketing.

Physical Therapy, Delivered.
Brand
Luna
Project
ad campaigns, email campaigns
Contribution
Copywriting